AFTER SALES SERVICE

SEIKO U.K. LIMITED

CONDITIONS OF TRADING

1.         INTERPRETATION

In these Conditions of Trading (the “Conditions”):

• “Buyer” means a person to whom Seller is to supply Goods, Materials and/or Services;
• “Contract” means a Contract for the sale and supply of Goods, Materials and/or Services by Seller to a Buyer which incorporates these Conditions;
• “Goods” means clocks, watches, components and other finished products;
• “Invoice” means a written invoice in respect of the relevant Supplies sent by Seller to Buyer from time to time which may be issued by post, email, courier or facsimile;
• “Insolvency Event” is where a party: (i) appoints, or makes an application to appoint, a receiver, administrative receiver, administrator, manager or official receiver over its affairs; (ii) goes into liquidation, unless for the purpose of a solvent reconstruction or amalgamation; (iii) has distress, execution or sequestration levied or issued against any part of its assets and is not paid within seven days; (iv) is otherwise unable to pay its debts as they fall due within the meaning of section 123 Insolvency Act 1986; or (v) is subject to any analogous event under the law of any relevant jurisdiction;
• “Materials” means spare parts and components for the repair and servicing of Goods;
• “Order” means an order placed by a Buyer by telephone, post, courier, email or EDI;
• “party” means Seller or Buyer (and together they are the “parties”);
• “Seller” means Seiko U.K. Limited of First Floor, Building 1, Concorde Park, Maidenhead, Berkshire SL6 4BY;
• “Services” means repair and service work;
• “Supplies” means Goods, Materials and/or Services (as applicable).

2.         GENERAL

2.1      These Conditions shall apply to the supply by Seller to Buyer of:

2.1.1       Goods;

2.1.2       Materials; and/or

2.1.3       Services.

2.2      These Conditions contain all the terms agreed between the parties regarding the subject matter set out in Clause 2.1 and supersede and replace any prior agreement, understanding or arrangement between the parties, whether oral or in writing. No representation, undertaking or promise shall be taken to have been given or be implied from anything said or written in negotiations between the parties prior to a Contract except as expressly stated in such Contract. Neither party shall have any remedy in respect of any untrue statement made by the other upon which that party relied in entering into a Contract (unless such untrue statement was made fraudulently). Without prejudice to the foregoing, the only remedy available to a party in respect of a breach of any representation which is incorporated into a Contract shall be those available for a breach of contract.

2.3      Acceptance of any Supplies shall be deemed to indicate Buyer’s agreement of these Conditions. 

2.4      Seller reserves the right at any time to correct errors and omissions in documents supplied.

2.5      Buyer shall comply with Seller’s Internet Policy as notified from time to time.

3.         EFFECT OF ORDERS

3.1      There shall be no binding Contract between Seller and Buyer until the earlier of either of the following events (at which point such binding and enforceable Contract is formed):

3.1.1       Seller issues an invoice relating to all or part of an order placed by Buyer, or

3.1.2       Seller delivers to Buyer the Supplies relating to all or part of an order placed by Buyer.

3.2      No Order placed with Seller may be cancelled by Buyer except with the agreement in writing of Seller and on terms that Buyer shall indemnify Seller in full against losses (including loss of profits), costs, damages, charges and expenses incurred by Seller.

4.         PRICE

4.1      Unless otherwise agreed, the price of all Supplies will be the latest published price of Seller at the time of order acceptance in accordance with Clause 3.  Seller shall be entitled to amend its list prices from time to time without notice to Seller.

4.2      Unless otherwise agreed, prices quoted for domestic sales are inclusive of the cost of normal delivery to any destination in the United Kingdom and are exclusive of Value Added Tax and all other taxes, duties, levies and charges.

4.3      Unless otherwise agreed, prices quoted for export sales are quoted as FCA from place of shipment stipulated (as defined in Incoterms 2020) and include cost of Seller’s standard packaging.  Where Buyer requests air freight or other special carriage arrangements not expressly covered in Seller’s quotation then, subject always to Seller’s agreement to such arrangements, these will be at Buyer’s expense.

4.4      Unless otherwise agreed, prices quoted for export sales exclude insurance, customs duties or any other duties, taxes, levies or charges connected with the import of Goods into the country of destination.  In the event that any such item is paid by Seller, Buyer will reimburse Seller for such amounts paid by Seller.  Buyer shall be responsible for compliance with all relevant laws and regulations outside the United Kingdom and for obtaining at Buyer’s expense any necessary import licences, customs clearance, exchange control consent or other authorisations and permits whatsoever.

5.         PAYMENT

5.1      Domestic Sales

Unless otherwise agreed, payments shall be due and made no later than the last day of the calendar month following the month during which the Invoice is dated.

5.2      Export Sales

Unless otherwise agreed, payment shall be made in the currency specified by Seller in advance of shipment, or by way of irrevocable letter of credit, confirmed by a first class London bank.  If no currency is specified all payments shall be made in GBP sterling.

5.3      Consignment

If a Contract stipulates that Goods or Materials are provided to Buyer on a consignment basis, Buyer will not be required to pay for such Goods or Materials under Clause 5.1 or 5.2 provided that Buyer ensures that:

5.3.1       Goods or Materials are returned to Seller’s premises in pristine condition within 7 (seven) days following a request from Seller for the return of the Goods or Materials; and

5.3.2       such Goods or Materials are otherwise held strictly on the terms of the consignment set out in a Contract (including, without limitation, the terms of Clause 7 of these Conditions). If Buyer fails to comply with Clause 5.3.2, Buyer will become liable to pay Seller for the Goods or Materials.

5.4      Interest Charges

Without prejudice to Seller’s other rights, if payment is not made when due, Seller may withdraw credit facilities, suspend further deliveries or exercise its rights under Clause 7.6.  If Buyer fails to pay any amount payable under a Contract, Seller may charge Buyer interest on the overdue amount, payable by Buyer immediately on demand, from the due date up to the actual payment date, after as well as before judgement, at the rate of 3% per annum above the base rate for the time being of National Westminster Bank Plc.  Interest shall accrue on a daily basis and shall be compounded quarterly.

6.         DELIVERY AND RISK

6.1      Any times quoted for delivery are estimates only and Seller shall not be liable for failure to deliver within the time quoted.  Any delay in delivery shall not give rise to a right for Buyer to treat any Contract as repudiated or to reject deliveries.

6.2      Delivery of Supplies to the stipulated place of delivery or to a carrier nominated by Buyer, whichever is sooner, shall constitute delivery to Buyer.  All risks of loss or damage of Supplies shall pass to Buyer on such delivery.

6.3      Discrepancies and damage apparent at time of delivery must be indicated on carrier’s receipt note and notified to Seller in writing immediately.  Other discrepancies or damage in transit must be notified to Seller in writing within 7 (seven) days after receipt of Invoice.  Buyer shall not be entitled to reject any Supplies without obtaining the prior agreement of Seller subject to Clause 8.4.2 below.

6.4      Seller shall be entitled to make partial deliveries or deliveries by instalments and to issue an invoice for such deliveries as made.  These Conditions shall apply to each such delivery.

6.5      Items sent to Seller for Seller to perform Services shall be at Buyer’s risk until received at Seller’s workshop.  Seller will at its option repair, replace or give credit for any such items lost or damaged whilst in Seller’s possession and at Seller’s risk.

6.6      For export sales, Seller may, on Buyer’s request, agree to arrange insurance for the Goods in transit, to the port of destination only.  Buyer will be        responsible for confirming that any insurance arranged by Seller meets with Buyer’s requirements and Seller shall have no responsibility for any alleged defects in the insurance cover arranged. Seller shall have no responsibility for, and Buyer shall indemnify Seller for, the costs of such insurance or for the costs incurred by the Seller in arranging such insurance.

7.         TRANSFER OF PROPERTY

7.1      Title to Goods and Materials shall remain with Seller until Seller has received payment in full of all sums due from Buyer on any account.

7.2      Buyer shall store Goods and Materials owned by Seller in a way which makes them clearly identifiable as Seller’s property and maintain records of Goods and Materials owned by Seller and shall identify such Goods, Materials and records to Seller on demand (including by allowing Seller access to the Buyer’s premises to verify such steps have been taken and identify such Goods, Materials and records). 

7.3      Failing such identification and/or verification under Clause 7.2, all Goods and Materials supplied by Seller in Buyer’s possession shall be deemed to belong to Seller to the extent of all sums due to Seller.

7.4      If Buyer shall sell or otherwise dispose of Goods or Materials, or make any insurance claim in respect of them, prior to making payment in full for them:

7.4.1       Buyer shall not give any warranties or incur any liability on behalf of Seller;

7.4.2       the proceeds of any such sale or other disposition (or related claim) or any insurance proceeds (or related claim) shall belong to Seller, to the extent of all sums due to Seller; and

7.4.3       on request from Seller at any time such proceeds shall be paid into a separate bank account and shall be held in joint names on trust for Seller.

7.5      If any Goods or Materials owned by Seller are incorporated into other goods and materials, title to the resulting composite or mixed goods or materials shall vest in Seller and shall be retained by Seller for as long as and on the same terms as those on which it would have retained title to the original Goods and Materials.

7.6      If Buyer fails to make all payments when due or suffers an Insolvency Event, or if Seller has reasonable cause to believe that any of these events may occur, or issues notices under Clause 7.7, Seller shall have the right, without prejudice to any other remedy of Seller, to repossess the Goods and Materials without prior notice and Buyer will permit Seller to enter any premises for the purpose of such repossession.

7.7      Buyer will give Seller notice in writing not less than 14 (fourteen) days before applying to  Court for the appointment of an administrator and immediately if Buyer does anything which may lead to it entering into administrative receivership or administration and failure to give such notice under this Clause 7.7 shall be deemed to be a fundamental breach of the Contract.

7.8      Nothing in this Clause 7 shall give Buyer any right to return Goods or Materials sold to it.  Seller may sue Buyer for the price when due notwithstanding that title to the Goods or Materials may not have passed to Buyer.

8.         WARRANTY, RETURNS AND LIMITATION OF LIABILITY

8.1      Supplies Warranty

Seller warrants that Supplies will be free from defects caused by faulty materials or poor workmanship.

8.2      Sales Warranty

Under this warranty Seller will, at its option, repair, replace with an identical or reasonably similar alternative item or give credit to Buyer for any Goods found to be defective under Clause 8.1, provided that Seller is notified within 7 (seven) days of discovery of the defect and in any event not later than 12 (twelve) months from the date of delivery and that Seller’s examinations disclose that such defect exists and has not been caused by misuse (including, without limitation, use otherwise than in accordance with the designed specification), neglect, improper handling or by repair or alteration not carried out by Seller.

8.3      Repair Warranty

Under this warranty Seller will, at its option, repair or replace with an identical or reasonably similar alternative item any repairs found to be defective under Clause 8.1    provided that Buyer notifies Seller not later than the end of the relevant periods from the date of despatch by Seller as set out below:

• GRAND SEIKO watches 12 months
• SEIKO Watches            12 months
• SEIKO Clocks            12 months
• Lorus Watches            6 months
• Other Products            6 months

and that Seller’s examinations disclose such defect exists and has not been caused by misuse (including, without limitation, use otherwise than in accordance with the designed specification), neglect, improper handling or by repair or alteration not carried out by Seller.

8.4      Returns

8.4.1       Buyer may under the warranties in Clauses 8.2 and 8.3 return Goods or  Materials (including Goods or Materials that have been the subject of Service repairs) for examination by Seller, provided the nature of the defect is explained in writing, the Invoice number or job number is quoted and carriage is prepaid.

8.4.2       Within 7 (seven) days from date of Invoice, any such return for inspection by Seller may be without Seller’s prior approval.

8.4.3       After 7 (seven) days from date of Invoice, any such return is subject to Seller’s prior approval.  Approval will not be refused in the case of defective Goods or Materials to be returned within the period stated in Clause 8.2 but in all other cases will be given at Seller’s sole discretion.

8.4.4       Seller reserves the right to make a handling or refurbishment charge for any Goods or Materials, and Buyer agrees to pay such charge, in the following circumstances:

a)              Seller exchanges or accepts for credit otherwise than under the warranty provisions of this Clause 8, or

b)              Are returned to Buyer by a consumer within the consumer warranty period, but the consumer sale of the item occurred more than 3 years after delivery to the Buyer .

8.4.5       In respect of consumer transactions only, the statutory rights of consumers are not affected.

8.5      Liability

8.5.1       Seller is not liable for any loss, damage or liability of any kind suffered by the Buyer or any third party directly or indirectly caused by repairs or remedial work carried out on the Goods or Materials without Seller’s prior written approval.  Buyer shall indemnify Seller against each loss, liability and cost arising out of such claims.

8.5.2       Seller’s maximum aggregate liability to Buyer under or in connection with any Contract, whether for tort (including negligence), breach of contract, misrepresentation, breach of statutory duty or otherwise shall in no circumstances exceed the cost of the defective, damaged or undelivered Supplies which give rise to such liability under that Contract as determined by net price invoiced to Buyer.

8.5.3       Neither Seller nor its affiliated entities, officers, directors, employees or agents shall  be liable to Buyer for any of the following types of loss or damage suffered by Buyer, howsoever arising, whether such loss or damage was foreseeable or in the contemplation of the parties and whether arising in or for breach of contract, tort (including negligence), breach of statutory duty or otherwise, whether suffered directly or indirectly: (i) loss of income; (ii) loss of actual or anticipated profits; (iii)loss of goodwill or reputation; (iv)loss of business receipts or contracts; or (v) or any special, indirect or consequential loss or damage of any kind.

8.5.4       All conditions, warranties or other terms, whether express or implied by statute, common law or otherwise, are hereby excluded.

8.5.5       Nothing in this Clause 8 or otherwise in these Conditions shall exclude or in any way limit any liability of Seller for (i) fraud, (ii) death or personal injury caused by its negligence (including negligence as defined in s.1 Unfair Contract Terms Act 1977), (iii) breach of terms regarding title implied by s.12 Sale of Goods Act 1979 and/or s. 2 Supply of Goods and Services Act 1982, or (iv) any liability to the extent the same may not be excluded or limited as a matter of law.

9.         THE AUTHORISED GLOBAL BRAND RETAILER NETWORK

9.1      In this Clause 9:

“Authorised Global Brand Retailers” means Buyers who are authorised to sell Global Brand Products by Seller, or by any other authorised distributor of Global Brand Products in Europe and the UK;

“Authorised Global Brand Stores” means the specific retail stores belonging to an Authorised Global Brand Retailer which meet the Authorised Global Brand Retailer Specified Criteria and from which the Authorised Global Brand Retailer is authorised to sell the Global Brand Products;

“Authorised Global Brand Retailer Specified Criteria” means the criteria for the selection of retail stores offering facilities and services suitable for the promotion, sale and servicing of Global Brand Products, including criteria related to the location of the retail store, product presentation, customer services offered and the retail environment, as may be updated from time to time by Seller;

“Global Brand Products” means such Goods and Materials which Seller may notify to Buyer are to be resold in accordance with the Authorised Global Brand Retailer Network;

“Europe” means countries in any Member State of the European Union or the European Economic Area from time to time and Switzerland; and

“UK” means the United Kingdom.

9.2      The Seiko Watch Corporation and its affiliates have developed a selective distribution system known as the Authorised Global Brand Retailer Network for the promotion and sale of Global Brand Products in Europe and the UK.  To ensure high quality distribution, Seller has established and will update from time to time Authorised Global Brand Retailer Specified Criteria.  Seller shall sell the Global Brand Products only to retail stores meeting the Authorised Global Brand Retailer Specified Criteria.

9.3      If Seller has appointed Buyer as an Authorised Global Brand Retailer, then the provisions of this Clause 9 shall apply to Buyer’s purchase and resale of such Global Brand Products.  If Buyer has not been appointed as an Authorised Global Brand Retailer it shall not purchase or sell Global Brand Products.

9.4      Buyer shall purchase the Global Brand Products only from Seller and from other Authorised Global Brand Retailers in Europe and the UK.

9.5      Buyer shall only offer the Global Brand Products and/or offer Services relating to the Global Brand Products to consumers through Authorised Global Brand Stores.  Buyer shall sell the Global Brand Products only to consumers and to other Authorised Global Brand Retailers in Europe and the UK.

9.6      Buyer is responsible for confirming that any reseller it deals with in respect of Global Brand Products is an Authorised Global Brand Retailer.  Without prejudice to Seller’s right to inspect records pursuant to Clause 9.7, should any Global Brand Products sold to Buyer by Seller be offered for sale by a reseller who is not an Authorised Global Brand Retailer, Buyer shall within 15 (fifteen) days, on Seller’s request, provide evidence satisfactory to Seller that it has resold the Global Brand Products only to consumers or to other Authorised Global Brand Retailers.

9.7      Buyer shall keep full and comprehensive records of all transactions involving the Global Brand Products for a minimum of one year sufficient to verify that Buyer has only resold the Global Brand Products to consumers or to other Authorised Global Brand Retailers and that Buyer has only purchased Global Brand Products from Seller or from other Authorised Global Brand Retailers.  The Seller or its duly authorised representative shall have the right during business hours upon reasonable notice to inspect all such records and to take copies of them.

9.8      Buyer’s Authorised Global Brand Stores must at all times satisfy the Authorised Global Brand Retailer Specified Criteria during the term of the Buyer’s appointment as an Authorised Global Brand Retailer.  Seller reserves the right to inspect each of Buyer’s Authorised Global Brand Stores at any time during normal business hours for the purpose of assessing whether the Authorised Global Brand Stores continue to satisfy the Authorised Global Brand Retailer Specified Criteria.

9.9      Buyer shall co-operate with the Seller and any of its affiliates in order to maintain the integrity of the Authorised Global Brand Retailer Network and any selective distribution system which may be operated by Seller and any of its affiliates and shall provide Seller and any of its affiliates with all assistance reasonably requested to enable them to do so.

9.10   Should Buyer breach any of its obligations in this Clause 9 Seller shall have the right, without prejudice to its other legal rights and remedies, to terminate Buyer’s appointment as an Authorised Global Brand Retailer with immediate effect.

10.      FORCE MAJEURE

Without prejudice to any other of these Clauses, Seller shall not be in breach, and be under no liability for delay or non performance, of any obligations under a Contract  due to shortage or unavailability of stock, industrial action, transportation delays, failure of suppliers, epidemics or pandemics, fires, floods, lightning, act of terrorism, act of God or any other circumstances whatsoever beyond the reasonable control of Seller, whether or not foreseeable by Seller, and in any such event Seller may at its option cancel any Contract so affected or any outstanding part of it, or delay performance of it.

11.      BUYER’S BREACH AND FINANCIAL SITUATION

If Buyer shall be in breach of any of its obligations under these Conditions or under any other Contract with Seller, or if at any time Buyer’s financial condition does not, in Seller’s reasonable judgement, justify continuance of any Contract on the terms of payment agreed, Seller may without prejudice to any other rights and without liability whatsoever to Buyer, cancel any outstanding performance  of the Contract, or suspend any deliveries until such time as Buyer shall provide security satisfactory to Seller (at its sole discretion) for the performance of all obligations of Buyer to Seller.

12.      TRADE MARKS AND PROPERTY RIGHTS

12.1   Where Goods supplied are movements or other parts to be incorporated into finished products Buyer shall not use any trade marks or trade names belonging to Seller or Seller’s ultimate holding company or any associated company of Seller, in relation to the Goods or resale of them, other than such trade marks or trade names as have been permanently affixed by Seller to such Goods themselves and have not been removed by Seller, which may be used in respect of such Goods as have not been used or altered in any way since leaving Seller’s custody.

12.2   All drawings, specifications and other copyright materials supplied by Seller shall remain the property of Seller and may not be reproduced or disclosed to third parties without Seller’s prior written approval.

12.3   So far as Seller is aware, the Goods and Materials do not infringe any existing copyright, patent, trade mark or design or registered designs or any other industrial or intellectual property rights but no warranty, express or implied, is given in respect of such infringement by the use or sale of the Goods or Materials.  Buyer shall notify Seller immediately of any claim it receives alleging that any Goods and Materials infringe such intellectual property rights.  In such a scenario, Seller may (but shall not be obliged to) at its own expense conduct through its own lawyers and experts all negotiations in settlement of any such claim or any consequential litigation and shall indemnify Buyer against liability for normal and reasonable costs and direct damages (but not special, indirect or consequential damage or loss).

12.4   The undertaking of Seller under Clause 12.3 to indemnify Buyer shall not extend to acts of alleged infringement occurring after notice of alleged infringement is given to Buyer and Seller shall not be obliged to continue to deliver any Goods or Materials which are the subject of any allegation of infringement.  No license, express or implied, is given to Buyer or any other person by a Contract under any patent copyright or design of Seller.

13.      WEEE REGULATIONS AND COMPLIANCE

13.1   In this Clause 13:

“WEEE” means Waste Electrical and Electronic Equipment; and

“WEEE Regulations” means the Waste Electrical and Electronic Equipment Regulations 2013/3113 (as amended).

13.2   Seller hereby delegates to Buyer, and Buyer will take, sole responsibility for the obligation imposed on Seller as a “distributor” under Regulation 42 of the WEEE Regulations in relation to Goods or Materials sold by the Buyer. Buyer warrants that it shall, at its own cost, ensure the operation of a compliant “takeback” scheme as described in such Regulation.

13.3   Buyer shall indemnify Seller in full against losses (including loss of profits), costs, damages, charges and expenses incurred by Seller as a result of any failure of Buyer to comply with the terms of Clause 13.

14.      CONFIDENTIALITY AND DATA PROTECTION

14.1   Buyer undertakes that it shall not disclose to any person any confidential information concerning the business, affairs, customers, clients or suppliers of Seller or of any member of the group of companies to which Seller belongs, except as permitted by Clause 14.2.

14.2   Buyer may disclose Seller’s confidential information:

14.2.1     to its employees, officers, representatives or advisers who need to know such information for the purposes of exercising Buyer’s rights or carrying out its obligations under or in connection with a Contract. Buyer shall ensure that its employees, officers, representatives or advisers to whom it discloses the other party’s confidential information comply with this Clause 14; and

14.2.2     as may be required by law, a court of competent jurisdiction or any governmental or regulatory authority.

14.3   Buyer shall not use Seller’s confidential information for any purpose other than to exercise its rights and perform its obligations under or in connection with a Contract.

14.4   Any personal data which is provided to Seller in the course of the Services will be held and processed by the Seller in accordance with the Seller’s Privacy Policy which can be found here.  It is the Buyer’s responsibility to ensure that:

14.4.1    any transfer of personal data or personal information to the Seller is carried out in compliance with applicable laws relating to privacy and data protection; and

14.4.2    the individual(s) whose personal data is supplied to the Seller are informed of the transfer and provided with a copy of, or internet link to, the Seller’s Privacy Policy.

15.      NOTICE

Any notice required to be given under a Contract will be deemed to be served in the following circumstances:

15.1   if delivered by courier/hand to the party to whom it is given at its last known address, in which case it will be effective on signature of a delivery receipt or at the time the notice is left;

15.2   or pre-paid first class post to the party to whom it is given at its last known address, in which case it will be effective on the third day after posting;

15.3   if sent by facsimile or email to the recipient’s facsimile or email address (as notified in writing from time to time), in which case it will be effective on transmission unless a message is received declaring that the facsimile or email is undeliverable.

16.      ASSIGNMENT

Buyer shall not assign or transfer or purport to assign or transfer any of its rights or obligations under a Contract or the benefit of it to any other person.

17.      WAIVER

Seller’s failure to insist upon or delay in insisting upon strict performance of any of Buyer’s obligations  or to exercise any rights or remedy provided by any Contract or by law shall not be construed as a waiver and shall not affect Seller’s right to require strict performance of all Buyer’s obligations or to exercise any rights or remedy provided by any Contract or by law.

18.      THIRD PARTY RIGHTS

The Contract is between Buyer and Seller. No other person has any rights to enforce any of its terms.

19.      SEVERABILITY

If any provision or part-provision in these Conditions is found to be invalid, illegal or unenforceable, it shall be deemed deleted, but such invalidity, illegality or unenforceability shall not affect any other provisions or part-provisions in these Conditions. If any provision or part-provision of the Conditions is deemed deleted under this Clause 19, the parties shall negotiate in good faith to agree a replacement provision that, to the greatest extent possible, achieves the intended commercial result of the original provision or part-provision.

20.      GOVERNING LAW AND JURISDICTION

A Contract and all non-contractual obligations arising from or connected with a Contract shall be governed by and construed in accordance with the laws of England and Wales and      the parties submit irrevocably to the Courts of England, which shall have exclusive jurisdiction to hear all disputes arising in connection with it.

Date of Issue: October 2023

1.          General

1.1              This website is owned and operated by Seiko U.K. Limited (“SEIKO“, “we” or “us“).  We are registered in England and Wales under company number 01032911 and have our registered office at First Floor, Building 1, Concorde Park, Maidenhead, Berkshire SL6 4BY. Our VAT number is GB 849 7683 56.

1.2              “You” or “your” means a user of the website including, in the case of any minor, the minor’s parent or guardian.

1.3              Your access to this website is subject to these terms and any additional terms, notices and disclaimers which appear on this website (Terms of Use).  By using this website, you confirm that you accept these Terms of Use and that you agree to comply with them.  If you do not agree to these Terms of Use, please do not use the website.

1.4              SEIKO may alter these Terms of Use from time to time without notice.  Every time you wish to use the website, please check these terms to ensure you understand the terms which apply at that time.  Your continued use of the website following those changes indicates your acceptance of those changes.

1.5              To contact us, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or telephone the customer service line on 01628 770 001.

1.6              The website is made available free of charge. We do not guarantee that the website, or any content on it, will always be available or be uninterrupted.  We may suspend or withdraw or restrict the availability of all or any part of the website for business and operational reasons.  We will try to give you reasonable notice of any suspension or withdrawal.

1.7              These Terms of Use refer to the following additional terms, which also apply to your use of the website:

•               Privacy Policy which sets out the terms on which we process any personal data we collect from you, or that you provide to us.  By using the website, you consent to such processing and you warrant that all data provided by you is accurate.
•               Terms and Conditions of Sale which set out the terms on which we make sales to you through the website.

2.          Copyright

2.1              All rights (including intellectual property rights such as copyright) in this website, its content and design are owned by or licensed to SEIKO.  Those works are protected by copyright laws and treaties around the world.  All such rights are reserved by SEIKO.

2.2              You may make a temporary copy of part or all of this website for the sole purpose of viewing it, and print a copy for personal use.

2.3              You must not otherwise reproduce, adapt, store, transmit, print, display, publish or create derivative works from any part of the content or design of this website except with SEIKO’s prior written consent or as permitted by applicable copyright legislation.  If you print off, copy or download any part of the website in breach of these Terms of Use, your right to use the website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

3.          Trade Marks

3.1              All trade marks, trade names, service marks and other items and service names and logos on this website are owned by or licensed to SEIKO and are protected by applicable trade mark and copyright laws.  You are not permitted to use them without SEIKO’s approval,

4.          Usernames and passwords

4.1              We may require you to register a username and password to permit you to access certain sections of the website.  You are responsible for maintaining the confidentiality and security of your username and password and all use or activity that occurs on your account, including unauthorised use or activity.

4.2              You must promptly notify SEIKO if there is any unauthorised use of your username or password at This email address is being protected from spambots. You need JavaScript enabled to view it.

4.3              SEIKO will not be responsible for any losses arising out of the unauthorised use of your username or password.

4.4              We have the right to disable any username or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these Terms of Use.

5.          Use of this website

5.1              By accessing our website you agree that you will not:

•             act in an unlawful manner, including being dishonest, abusive or discriminatory;
•             post inaccurate, defamatory obscene, shocking, hateful, threatening or otherwise inappropriate content or airing personal grievances or disputes;
•             use or attempt to use another’s account;
•             harass, abuse or harm another person on our website;
•             develop, support or use software, devices, scripts, robots, or any other means or processes to scrape or otherwise copy profiles and other data from the website;
•             copy, use, disclose or distribute any information obtained from the website, whether directly or through third parties (such as search engines), without our consent;
•             breach the intellectual property rights of SEIKO or others, including copyrights, patents, trademarks, trade secrets, or other proprietary rights.  For example, do not copy or distribute (except through the available sharing functionality) the posts or other content of others without their permission;
•             post anything that contains software viruses, worms, or any other harmful code;
•             reverse engineer, decompile, disassemble, decipher or otherwise attempt to derive our source code or any related technology that is not open source;
•             imply or state that you are affiliated with or endorsed by SEIKO without our express consent;
•             sell, sponsor, or otherwise monetise any content within or aspect of this website without our consent;
•             remove (or attempt to remove) any copyright, trademark or other proprietary rights notices contained in or on this website; or
•             remove, cover or obscure any advertisement included on this website (and will not attempt to do so).

6.          Third party websites

6.1              Links to third party websites are provided solely for information only and for your convenience.  Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them and we will not be responsible for material displayed on third party websites or any other written material.  Please also note that we cannot vouch for the reliability of prices stated on other websites or through any other third party.

6.2              SEIKO does not verify, approve or endorse, nor is it responsible for, any opinion or recommendation posted by third parties on this website or on any social media platforms.

6.3              You must not create or maintain any link from another website to this website without the prior written consent of SEIKO.

6.4              If you wish to complain about information and materials uploaded by other users please contact us This email address is being protected from spambots. You need JavaScript enabled to view it.

7.          Content that you submit to us

7.1              If you post content on this website, you grant us an irrevocable, perpetual, non-exclusive, royalty-free, sub-licensable worldwide licence to store, copy and use that content for any purpose, including marketing and promotion of our items and services from time to time and distributing it and making it available to third parties.  This includes a right to remove, modify, edit, crop, highlight and/or republish your content.

7.2              To the extent required to enable us to exercise our rights under these terms, you consent to any act or omission that would otherwise infringe your moral rights in any content that you post on this website or otherwise provide to SEIKO.

7.3              You must not defame, libel, ridicule, mock, disparage, threaten, harass, intimidate, abuse, bully, trick, defraud or mislead other users.  You warrant that any content submitted by you does not infringe the intellectual property or other rights of any third party or constitute a misuse of any person’s confidential information.

7.4              Inappropriate content (as determined by us) is unwelcome and may be removed without notice.  SEIKO will fully cooperate with any law enforcement authorities or court order requesting or directing us to disclose the identity of anyone posting inappropriate content.  SEIKO also has the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to the website constitutes a breach of their intellectual property rights, or of their right to privacy.

7.5              SEIKO has the right to remove any posting you make on our site if, in our opinion, your post does not comply with the content standards set out in these Terms of Use.

8.          Collection of information and privacy

8.1              SEIKO may use “cookies” to make a record of your visit to this website and log your visit for statistical and business purposes.  Such information may include your server address, domain name, IP address, the date and time of your visit, pages accessed, documents downloaded, previous website visited and the type of browser used.  Some of this information may be capable of personally identifying you.

8.2              SEIKO will collect, store, use and disclose personal information in accordance with its privacy policy.

8.3              Please see SEIKO’s Cookie Policy and Privacy Policy for more details.

9.          Security

9.1              SEIKO uses security measures with the aim of making all information received from you secure against misuse, loss and unauthorised access, modification and disclosure.  However, SEIKO makes no representations, warranties or guarantees, whether express or implied, in respect of its security measures and is not responsible for any misuse, loss and unauthorised access, modification and disclosure of information provided by you to SEIKO.

9.2              Your access to and use of this website is at your own risk.  The internet is not secure and SEIKO cannot guarantee that the website will be available or fault or virus free.

9.3              SEIKO is not liable to you or third parties if interference with or damage to your computer system occurs in connection with use of this website or any linked websites.

9.4              You must not misuse our website by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful.  You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site.  You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.  By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990.  We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.  In the event of such a breach, your right to use our website will cease immediately.

10.       Liability

10.1            We do not exclude or limit in any way our liability to you where it would be unlawful to do so.  This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

10.2            Please note that we only provide our site for domestic and private use.  You agree not to use the website for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

11.       Accessibility

11.1            We are working hard to provide a website that is accessible to everyone, including those with visual, hearing, motor or cognitive impairments.

11.2            We are constantly checking and improving our website to ensure it meets the demands of the Disability Discrimination Act and the WC3 Web Content Accessibility Guidelines, priorities 1 and 2.

11.3            If you have any queries regarding this statement, please contact our customer service team at This email address is being protected from spambots. You need JavaScript enabled to view it.

12.       Which country’s laws apply to any disputes?

12.1            If you are a consumer, please note that these terms of use, their subject matter and their formation, are governed by English law.  You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

12.2            If you are a business, these terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law.  We both agree to the exclusive jurisdiction of the courts of England and Wales.

This Cookie Policy describes how Seiko U.K. Limited located at First Floor, Building 1, Concorde Park, Maidenhead, Berkshire SL6 4BY and Seiko Watch Corporation located at 26-1, Ginza 1-chome, Chuo-ku, Tokyo 104-8118, Japan (“SEIKO”, “our”, “we” or “us”, which may include affiliates of Seiko Watch Corporation depending on the contexts) uses cookies and similar technologies to collect and store information when you visit our websites. For additional information on our privacy practices, please visit our Website Privacy Policy.

ABOUT COOKIES

Cookies are small text files that can be used by websites to increase a user’s operability on the websites. The law states that we can store cookies on your device if they are strictly necessary for the operation of this website. For all other types of cookies, we need your permission. This website uses different types of cookies. Some cookies are placed by third party services. Users who have provided consent to us can at any time change or withdraw their consent on our websites. Learn more about who we are, how you can contact us and how we process personal data in our Website Privacy Policy.

GOOGLE ADVANCED CONSENT MODE V2

We have implemented Google Consent Mode Advanced Version v2 on our website. This is a significant update that aims to boost user privacy and data compliance. It’s an interface that tells Google what consent the website user has given for using cookies.

In the Advanced Consent Mode, even if a user doesn’t consent to data collection, our site will fire anonymised tracking tags before the user interacts with our cookie banner. This allows so-called “cookieless pings” to be sent to Google even if the user does not consent. These pings contain data such as:

• Timestamp
• Referrer user agent
• Signals about ad-click information in the URL (e.g. GCLID)
• Information on the consent status
• Information on the CMP
• Random numbers generated during page load

This enables us to recover certain amounts of non-identifiable anonymous data for Google Ads and Google Analytics 4, even without the data subject’s consent. Please note that this data is non-identifying and aggregated.

PURPOSES OF COOKIES

We use cookies on our websites to collect anonymous and aggregated information for the purpose of understanding how you use our websites and improving the structures and contents of our websites. Cookies are also used to create statistical materials regarding the operation of our websites and investigate the causes of unauthorised access.

In line with this, our use of cookies, particularly for analytics and marketing, is governed by Google Advanced Consent Mode V2. This allows us to process aggregated and non-personal information. This approach helps us to improve the user experience on our websites while ensuring that your personal privacy preferences are respected.

TYPES OF COOKIES

Cookies we use are categorised as “session cookies” or “persistent cookies”. Session cookies are stored in your computer only temporarily while you are browsing our websites. Persistent cookies are stored even after you stop browsing our websites and remain on your computer until they expire or you delete them. Cookies are classified into the following types depending on their functions and providers.

Strictly necessary cookies: These cookies are essential for the websites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the websites will not then work. These cookies do not store any personally identifiable information.

Performance cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our websites. They help us to know which webpages are the most and least popular and see how visitors move around the websites. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our websites and will not be able to monitor their performance.

Social Media cookies: These cookies enable you to make it easier to access social networks and online social tools by sharing comments, ratings, webpages, bookmarks, and help.

Targeting cookies: These cookies may be set on our websites by us or our partner companies and service providers. They may be used by those partner companies or by us to build, by combining with other information as necessary, a profile of your interests and show adverts relevant to you on our websites or other websites. They do not store directly personal information but function based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

In line with our commitment to your privacy, we use Google Advanced Consent Mode V2 for managing these targeting cookies based on your consent choices. This technology allows us to respect your personal consent preferences for cookies that tailor advertising to your interests, ensuring a personalised browsing experience while upholding your privacy and data protection rights. Your consent decisions directly impact how these cookies are processed and the type of targeted advertising you may receive on our site.

THIRD-PARTY COOKIES

Whether a cookie is a first or third party cookie depends on which websites the cookie comes from. First party cookies are those set by or on behalf of the websites visited. All other cookies are third party cookies. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be performance and analytical cookies.

STORAGE PERIOD OF COOKIES

Except for strictly necessary cookies, each cookie will expire after the storage period specified in the table in the “Cookies used on our websites” section below.

COOKIES USED ON OUR WEBSITES

The following table lists the cookies that we use on our websites.

Cookie Type	Description	Personal data	Storage Period	Example
Strictly Necessary	These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.	These cookies do not store any personally identifiable information.	365 days.
Performance	These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.	All information these cookies collect is aggregated and therefore anonymous.	It expires two years from a set date.	Google Analytics: Please see here for details.
Targeting	These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. If you do not allow these cookies, you will experience less targeted advertising.       They do not store directly personal information but are based on uniquely identifying your browser and internet device.       Determined by a third-party provider of each cookie.       In addition to the above, for targeting cookies, it's important to note that we use Google Advanced Consent Mode V2 to manage these cookies based on your consent preferences. This enables us to provide a more personalised and privacy-conscious browsing experience, ensuring that the display of targeted advertising aligns with your choices.	They do not store directly personal information but are based on uniquely identifying your browser and internet device.	Determined by a third-party provider of each cookie.	Google: Please see here for details. Facebook: Please see here for details. YouTube: Please see here for details.
Functional Cookies	These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.	These cookies do not process personal data as they do not identify you as an individual.

MANAGEMENT OF COOKIE PREFERENCES

The browsers of most computers (which means a device that can be connected with the Internet such as a PC, smartphone and tablet) are typically set up to accept cookies. If you wish to amend your cookie preferences for our websites, you can do this through your browser settings. Your browser’s ‘help’ function or the following websites (please click each link) will tell you how to do this.

・Google Chrome
・Internet Explorer
・Safari
・Mozilla Firefox
・Microsoft Edge

As part of managing your cookie preferences, please be aware that our website utilises Google Advanced Consent Mode V2. This tool helps ensure that your choices regarding cookies and data tracking are effectively implemented across our website, offering you a tailored browsing experience that aligns with your privacy expectations.

CONTACT INFORMATION

See below for enquiries about the use of cookies and other similar technologies.

If you choose to make an online enquiry, we will collect your personal information including your email address, name, and address and use such information to respond to your enquiry. If you agree to the collection and use of your personal information, please read this policy, check the consent box in the “Online Enquiries” section below, and click on the button. You will then be able to send us an email that is filled out with our email address for enquiries.

Please note that, depending on the nature of your enquiry, we may disclose your personal information to our affiliated operating company that is responsible for the relevant products or advertising so that the company can reply to your enquiry.

SEIKO UK- Personal Information Enquiries

Telephone Enquiries
+44 (0)1628 770001
Available hours: 8:30 – 16:15 (except weekends and holidays);

Online Enquiries
This email address is being protected from spambots. You need JavaScript enabled to view it.

Consent *